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Don't Be Incredible

Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible. Some of the elements o.... read more »
Gear Up for the New Year With Free Publicity

So youve decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget.... read more »
PR: Here's What Works

When it comes to public relations, what can work best for you as a business, non-profit, government agency or subsidiary manager, is doing something .... read more »
A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the fac.... read more »
Managerial Survival Key

For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your departme.... read more »
5 Critical Tests Every Press Release Must Pass

You've heard "them" say it, haven't you? By "them" I mean the experts. The teachers. Even some people from advertising & PR agencies. They'll tel.... read more »
Public Relations for Box Store Retailers

It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these comm.... read more »
How to Get National Media Without a Publicist

When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering .... read more »

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